We all know content marketing has been king for a couple of years now.
I think people are under the impression that this is the easiest way to get content out there.
Yeah, it is. It is great for getting content out there, but really what it is really doing is it’s making it hard for the average person to do their job. That is, if you want to make it through your day, you have to write a lot of copy that is just too much for the average person to digest.
This is true. Most content marketing efforts fall into two categories. If you want to make a real change, like actually making a change to your business, or changing the way you do business, content marketing is the best way to do it. If you want to get content out there, content marketing is not the best way. That’s because content marketing is one of the most expensive ways to generate content.
But I am here to help you out. I am going to give you a free copy of one of the most basic books in all of business marketing, and it’s the “How to Write a Business Newsletter.” It’s not exactly a book, but it is a guide. I will give you the exact copy you need, and I guarantee you will be able to start writing your newsletter in just a few days.
The How to Write a Business Newsletter by Michael Siegel, is the first of more than a hundred books he has written. Not only is it a great book, but it also teaches you how to write content marketing emails. If you really want to get into this field, there are many books available on the subject of writing an email newsletter.
Well, the book is available for free on Amazon, but honestly, I think you need to put in more of your time to learn to write newsletters. If you do a little bit of writing, you can get a taste of how to do it right. If you spend a little more time, you can be a pro. As Siegel puts it in his book, “Email marketing is an art. It’s a skill. If you’ve got it, you’ve got it.
The reason I’m writing this is because I’m trying to be an expert.
This is why I teach email marketing, because this is what I do. I spent a few years as a web designer before I went into the field of email marketing. Ive spent a lot of time on mailing lists, building lists, and writing newsletters. Now I want to become a best-selling author. Its not all about sending out hundreds of emails per day. Its all about the content that goes into your emails.
If you like to read through the emails that you receive as you use email marketing, you would do well to read our first email of this new year. It covers a lot of the same ground of what we cover in the video above, but its all about writing and sending emails to help you get more traffic and increase your sales.