I’ve been talking to a bunch of people about the world of advertising. A lot of the time, everyone in the room is like, “Whoa, what’s going on here?” “I’m not a very good writer,” “I’m not a very good actor,” “I don’t do this very well,” and so on.
Not all of these people are wrong though. Ive been on many a marketing call where they ask me to come up with a new ad campaign or pitch, and I always end up telling them, I dont do much of that. I just go with the flow and say, Oh shit, we need to do this, then you say, This is something I want to do, and so on. I always end up feeling like its really hard for me to explain myself.
Its not. It’s just that we all need to practice the art of not being wrong. If you think its hard, then you need to work on it. You need to practice saying, “I just did this because it was easy to do. I didn’t have to work too hard or think about it.
You need to learn to give up on your self-awareness, which is the same thing you do when you are trying to be a good human being. If you want to build a better self-awareness, then you must do it. You must practice it.
Being wrong is a terrible idea, because nobody can be 100% sure that they are right. So instead, you need to realize that you are wrong all the time. You need to know when you are right. You need to tell yourself “okay, I’m right,” because you can’t be 100%. But you also need to learn when you are wrong.
The problem with this is that when you tell yourself you are right, you are not sure you are right. Even if you do know you are right, you are still wrong. You need to be right all the time. In the same way that you feel that you are 100-percent certain that you are right, you must be 100-percent certain that you are wrong. Then you must believe it.
After we’ve got our first day of work up, we’ll go to the beach for a swim. And we’ll do it all over again. It’s all very simple. There are lots of ways to use this. So, just do it. This is why it’s okay to tell yourself right.
We all can be wrong. We all know deep down that we are wrong. But it will come to our attention. Thats why we need to be right all the time. In order to be right, we need to be right all the time. Because if we were wrong once or twice, we would just become a nuisance.
It will all come to its own end.
In this day and age, we still have to do our job. We have to be there. We have to be there for our customers. We should be there for the client, but we should also be there for ourselves. We should be there for our families, but we should also be there for our inner selves. We should be there for our bosses, but we should also be there for the people we love.