I believe that marketing is a skill that we all possess. It’s not just about the money; it’s about the way we present ourselves to the world.
Our marketing skills are often what make or break us as designers. The way we present ourselves to the world is a vital element too. If we find that our marketing skills have become stale, then the rest of our work suffers.
One of the best marketing tips I ever learned is this: “Find a way to make your marketing work for you.” This sounds a bit cliche but it’s true. Every designer I’ve ever met has always been the type to say “I’ll do it my way, just make sure that I put my marketing skills to good use.” This means that you should always be thinking about how you will make your marketing work for you instead of just doing it.
My marketing also includes building up more brands, social media accounts, and selling more products than I can keep track of. Having a bigger online presence means you have a bigger audience. It is also a great way to raise your visibility online and increase your sales.
I once read a statistic that said that if you have a website that doesn’t have a lot of traffic, you will not have a successful business. I don’t know if that is still true or not, but I do know that having a website, or having a more visible presence online helps with that. I also like to have the same number of Twitter followers as I have Facebook followers. That way, I can give them a reason to follow.
If you think I’m going to tell you that you need to buy a new website, or that you need to get your Facebook page to 6,000 likes for example, you are mistaken. I can tell you that having a more visible presence online helps with all of the above reasons. Whether you like it or not, you need to buy a new website if you want to have any chance of making an impression. Especially the most important reason, which will probably come last.
Once you have that website up and running, it’s a matter of time before you build something that will really impress your followers. And that means you need to be active. It’s not enough to just post on Facebook or Twitter. You have to be active on your website, and that means you need to be active on your social network.
A new website might be the only way to go.
The way I like to think of it, you should be putting as much time and effort into creating a valuable, high-quality website as you are into creating your own personal brand. It’s the only way to really stand out from the crowd.
The trick is to take the time to find a website that has a nice design and is well-informed about your industry and your niche. You want people to come looking for your services, products, or blog. You want them to find your website, read the articles that are posted there, and want to subscribe. But you want to have a website that is well-designed, that has a lot of content, and that you can update often.