This article is about reactive marketing. I’ll discuss the psychology behind this method. Most of these companies are really just a bunch of marketers and salesmen doing the same thing over and over and over. It’s nothing more than a bunch of business consultants who think they know everything about marketing or sales. Many of these companies are the same organizations I work for.
The most important thing to note is that I want to introduce you to one of the most important things you can learn about reactive marketing.
How reactive marketing works is that it tends to sell itself. You start a company and say, “We’re doing this new thing, let’s see how it goes.” You get to work with a bunch of marketers and salespeople who don’t really know what they’re doing. They see their boss talking about a big new product that they need to sell and they think, “We’ll just go out there and sell it.
To make a long story short, this “reactive marketing” thing you might’ve heard of is nothing new. It’s a marketing technique that works in a similar fashion to what we might call “black hole marketing”. In black hole marketing, you start a company and say, We’re gonna do this new thing, and then you work on this thing for a while and figure out what its about.
In reactive marketing, you take this big new thing and you create a new one. The goal here is to sell the first one. With a little creativity, you can make this thing so that it sells. The first time I heard about this was while I was in junior high, when a boy in a band said, I want to make a new kind of soda called “reactive soda” like the one Pepsi uses.
It’s a great example of a creative way to create a brand, a great example of reactive marketing. What makes this possible is that Pepsi has recently done a huge marketing shift, from big “I’m Pepsi” to a big “I’m Pepsi-Ferrari” to a big “I’m Pepsi-Ferrari-Red Bull” to an almost “I’m Pepsi-Ferrari-Red Bull-Red Bull” ad campaign.
Pepsi’s move is so successful because they’ve had a good idea that’s been around for many years, but just couldn’t get enough of. A company with two great ideas and just enough marketing dollars can really rock. I don’t think we can call this a brand though, because the Pepsi line is so successful because of the amazing marketing and the creativity of the people behind it.
And the most interesting thing about Pepsi is the brand. The big brand has such a huge presence on the whole internet that they can’t be ignored. We all have our brands that have really worked in the past, but when they turn into a brand they seem to lose their power to keep the world from seeing the world as it really exists.
The fact that you have a brand that’s actually been built by some of the most successful people of our time is interesting. You’re a pretty good example of a really strong group of people, and we can’t thank you enough for that.
For one person to have a brand that has actually been built by some of the most successful and influential people in human history is quite an achievement. So when we say that brands are built by powerful people we don’t mean that their success is all the proof we need at the end of the day. Youre more than a brand. Youre a force of nature. The fact that you actually built a brand is really impressive.