Marketing is a two-way street. It’s about what the consumer thinks, what the brand wants, what they believe will get them to buy, and what they are able to get.
So, the first step of marketing is being able to convey to your audience how they can help. The second step is being able to convince them that they can help you. The third step is to sell them. And the fourth step is to convince them they will help you. If you can convince your audience that you can help them, you are on your way to a successful marketing campaign. And this is exactly what Arkane Studios has done with Deathloop.
You’ve probably heard the saying, “the best marketing is a bad marketing” from a number of different sources. But that’s not the only kind of marketing. Our game has marketing in the form of ads, trailers, and even in-game promotional content. But before you rush to download the game if you haven’t already, let me tell you why.
The game is pretty much just a demo at this point, which means that the first thing we do is create ads. As you might imagine, ad creation comes very naturally to us. Weve been doing it ever since we started working on the game in late 2011. Weve been using a variety of different types of media to create ads and trailers for the game. The most popular is the animated GIF.
The animated GIF is a really great medium, and it allows us to capture the excitement and enthusiasm of our audience. It also allows us to reach a wider audience in a way that can be cost effective. After a game or movie goes into the theaters, the advertising industry usually takes its cut of the box office money, and this is where animated GIFs come in.
In the digital world, animated GIFs are generally the best format to use. They look like a real-life GIF and can easily be seen on cell phones. The problem is that they are rather costly to make and the most popular ones don’t always look very realistic. We are trying to change that by introducing the new format of a “real-time digital ad.
These days, digital ad-creators are very much looking for ways to make them pay for themselves. You can always throw in an ad that looks like a real-life ad, but it has to be made with some sort of technology that can be attached to it. So it will likely be pretty expensive for a digital ad creator to make that money.
You can easily change the way your ad looks, but you can’t have a real-time ad. You can put them in the background, but they will never be part of the ads you see. But if you buy an ad that is in real-time, you can make it more impactful. As the ad itself will change based on what you do in the ad, you can make it more appealing to your target audiences.
This is the part where I say the word “impactful” very carefully. Because if you’re the kind of person who likes to talk about your blog, how well your post did, how much your post deserves, etc, you would be crazy to say it doesn’t have an impact. It has an impact. It’s the difference between a blog post that gets a few hundred views and a blog post that gets a million views.
If youre reading this, youll probably get a few dozen views on your blog. And youll probably get a million views on your blog. But youll get all the same. So if youre writing about your brand, youll get a million views from people who see you like that.